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MEET MEORAH.

Meorah Ha-Me’ir is the Founder & Creative Director of BARA Worldwide (a nonprofit dedicated to breaking the cultural barriers around Torah-observant Judaism) and House of Judah™ (a brand that’s redefining Jewish apparel and elevating the representation of Judaism through streetwear). Through both of these ventures, Meorah is making Judaism more accessible by creating a bridge between mainstream culture and observant Jewish lifestyles. Her personal mission is to inspire Jews of all backgrounds to return to the values of Torah & mitzvot by voicing her support of the observant community which she believes is greatly misunderstood and often poorly perceived. As a Korean-American Jew aspiring to live both authentically and observantly, Meorah embraces her unique Jewish identity and hopes to encourage others to do the same. In addition to contributing to the Times of Israel Blog, Meorah can be found sharing her story and ideas through content on YouTube.

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read about
her hashkafa.

The term “hashkafa” points to one’s worldview and guiding philosophy in life. Here’s how Meorah describes her hashkafa which lead to the work she is pursuing today.
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“I believe our mission in life is to aspire towards godliness; to grow in consciousness and ultimately learn to love ourselves and each other. In order to accomplish this, I believe we must purify our hearts by overcoming our base instincts for pride, materiality and physicality.

I also see life as an experience granted by our Creator in order that we learn about Him by manifesting His will in the world. On the one hand, this means engaging in the process of self-actualization in order that we discover and reflect that which makes us unique. On the other, it means we must occupy ourselves with Torah and mitzvot, which help bring us closer to the fulfillment of Creation.

I consider it a great honor to exist; to have been created and lovingly included in G-d’s plan.” — מאורה